EXPAND Your Business
We’ve been there, done that. We work with B2B businesses to help them expand their business beyond existing products and markets to launch new products and enter new markets.
Business Growth Action Plan – and implementation.
We partner with you to identify and rank your most promising opportunities – and to create a customized action plan. Together with our coaching and practical assistance, our clients focus and make it happen.
We partner with you to:
- identify market opportunities
- understand your resources to determine the number of projects the company has the bandwidth to work on effectively
- complete comprehensive research to determine your top opportunities
- decide on the top priority/ies to focus on now
- create a customized plan, to help your business take the steps to realize the profitable opportunity
- advise and complete the tasks to ensure the company focuses on, implements, and realizes the profitable opportunity
New Product Development and Commercialization
Our engineering and marketing team is familiar with both developing AND commercializing your new product. Don’t wait to the last minute to be ready to awaken your market to the value of your product or service.
You want to be ready to sell your product when it has been developed. It can be disconcerting to find your market doesn’t want the product or wants changes to it. Or perhaps you need to figure out how to reach your market and interest them in what you have.
It is so much easier if a company treats commercialization as part of the product development process. Then, while the company hones the product, its marketing team hones the commercialization plan. That way, you are ready to go at launch, or even before.
Let our team of new product commercialization, financial, engineering, design and other project-specific experts help make it happen. As you are the expert on your company and industry, we listen to you. We learn from each other and by the end of the process, we want you to understand the process for the next time around – though we are always here to help.
New Market Entry
Looking to decide where to expand first? Our Business Growth Action Plan will take you there.
Expand into new states with our expertise, tools, and ability to adapt to what you need.
Expand into new countries with our in-depth international experience and global contacts. Particular strength in Europe, Latin America, Asia and Canada. Curious how Panasonic kickstarted flat growth in China? We know and we can help.
Expand into other related markets, extending your brand. Amazed at how Apple went from computers to iPod to iPhones and more? Or how Oreo moved into ice cream? How Dove successfully expanded to soap for men to become the most popular skincare brand in the US? How Michelin, the tire company, decides on the best restaurants? How Dyson went from vacuum cleaners to hair dryers? Just look at Google’s brand extensions.
Expand into the digital market with our team. We bring branding and technical experts to make it happen – with uniquely intelligent decisions attuned to your clients’ needs and wants, rather than on what the technology and others do, which regretfully often upsets clients. Contact us today.